Murugappa Group which takes
pride in its Indian roots, helped the nation move forward towards
a stronger economy after independence through its enterprise in
various segments of business.
One of the most important endeavours among these was
its foray into the consumer durable segment through the bicycle
market TI Cycles started manufacturing bicycles as a poor
man's vehicle; but keeping with the entrepreneurial spirit of the
Murugappa Group, it gradually caught up with the changing times
and the demands of modern Indian consumers.
Now TI Cycles has in its stable a wide range of cycles
light roadsters, mountain terrain bikes, all-terrain bikes,
children's bikes, bikes with shock absorbers and hi-tech geared
bikes. With these, TI Cycles has been able to change consumer behaviour
from one of functional expectations to attitude statements.